2/20 Guest Speaker: Rebecca Councill

A little bit about her:

A geeky evernote & social media trainer

  • Social Media addict and lover
  • Founder of Houston's Social Media Day 
  • Evernote Junkie & Ambassador 
  • Converse Ambassador & Graphic Tshirt Geek 
  • True come watcher and video game player for downtime 

The Importance of Social:

Quickly amplifies the message

  • Makes PR affordable for all sized businesses
  • Creates relationships
  • Identifies threats and helps you react to negative comments faster 
  • Updates your audience on products, services, etc. 

Listen:

Active listening involves monitoring

  • Your brand name (domain, name, and hashtag)
  • Hashtag of your brand 
  • Social channels (handles, ALL your hashtags, location(s), popular misspellings of your name

Tools:

A tool is nothing if not used

  • Evernote (favorite)
  • Native Tools 
  • Tweetdeck 
  • Unionmetrics (Twitter & Instagram)
  • Cyfe 
  • HootSuite - Sprout Social 

Use your arm: 

  • Amplify -helps get your (clients) message out to the masses
  • Respond- to comments, messages, etc.
  • Metrics- check your analytics and your reputation 

*Only works with clients who support non-profit.

*Her brands are all about helping others and giving back.

"I believe non-profits are great, important, and need support. It also makes people more humane."

Contact: 

RebCouncill on Facebook (page), Twitter, Instagram, SnapChat, LinkedIn

INFO MEETING

Hi guys, 

Welcome to our first chapter meeting this semester! It's was an info night where we went over membership benefits, committees, introduced officers, and got to know each other better. 

MEMBERSHIP BENEFITS

  • Becoming a paid member of PRSSA unlocks incredible benefits that easily provide a return on investment
  • Local benefits:

-Industry professional guest speakers from different communications fields
-Resume, professional development and career building workshops
-Networking events with local professionals and peers
-Social events with Chapter members
-Exclusive agency visits in the city of Houston
-Internship opportunities emailed directly to you on a consistent basis
-PRSA Houston events including PR Day Houston and luncheons
-PR Foundation of Houston Scholarships
-Active membership awards

  • National benefits:

-PRSSA National Conference and Assembly
-PRSSA Regional Conferences
-PRSSA scholarships
-Member exclusive access to the National PRSSA Job Center Database
-Discounted PRSA membership after graduation – $60 instead of $225 for non-members

COMMITTEES

  • Media:  Includes social media, photography and/or videography. Led by Director of PR, Emma Fritz.
  • Events: Includes brainstorming and planning meetings, socials, agency tours. Led by Director -of Programming, Emma Glen.
  • If you are interested in joining a committee, send an email to info@prssahouston.org

DUES

  • Deadline is Tuesday, February 20 at 11:59 p.m.
  • $65 for an entire year
  • You can pay with credit/debit card ($2.25 Stripe charge) on our website
  • To avoid fee, you can pay with cash or check at the next chapter meeting. Please bring your payment method in an envelope with your name, address, phone number, email address and graduation date.
  • If you pay dues, you MUST fill out a membership application on our website

MEMBERSHIP POINTS

  • Points are awarded for participation
  • At the end of the school year, the top three point winners will be awarded prizes
  • Point distribution: 5 points for attending PRSA events, 5 points for volunteering for a PRSSA or PRSA event, 3 points for attending PRSSA events outside of meetings, 1 point for attending chapter meetings

“I want to be a member but I can’t attend the chapter meetings…”

  • Join the PRSSA GroupMe
  • Follow us on social media
  • Check your emails regularly for the newsletter
  • We use these platforms to update on chapter happenings, social events, internships, PRSA mixers, conferences and luncheons among other things

CONTACT INFO AND SOCIALS

  • Email: info@prssahouston.org
  • Instagram: prssahouston
  • Twitter: prssahouston 
  • Facebook: PRSSA University of Houston
  • Newsletter: subscribe on home page 
  • If you wish to join the PRSSA GroupMe, talk to an officer after the meeting

Second chapter meeting: 2/20

  • UC South Skyline room
  • Guest speaker Rebecca Council
  • Named one of Houston's top 25 social media influencers and is the Chief Social Officer of CLR Digital Media Services. She will discuss why social media is becoming increasingly important in PR and how to increase engagement and impressions on professional and personal accounts.  

 

Alumni Panel Discussion

Announcements:

Dues are due today 10/17, $65 and membership application

PR Day, volunteer on 10/20 8:00am-4:30pm

-          apply for scholarships

Next meeting 10/31 Halloween

 

Life After College

Jeannette Rivera, Marketing Coordinator at MetroNational, Class of 2014            

Isidro Reyna, Senior Communications Specialist at NASA, Class of 2016

Erica Lee, Social Media Manager at Kubis Interactive, Class of 2017

Angela Cordava, Account Executive at The PR Boutique, Class of 2015

 

Q: How is two-way symmetric Public Relations being applied to your life now?

A:

Erica: “Scenarios that professors have talked about in class have happened in real life. What you learn, sticks to you even if you think, “I’m never going to use that.” Don’t cause the problem, bring knowledge to it.”

Angela: “It varies from what you learn, but you see what your professors were talking about. Not just lessons from the book, for example when Tinsley talks about real life examples, it’s true. You have to actually know what you’re talking about, do research, and become an expert.”

Isidro: “It’s very important, you have to be prepared for whatever comes your way.”

Jeannette: “Definitely learn your audience, and keep in touch.”

 

Q: What are some experiences in college that you think helped you get to where you’re at now?

A:

Angela: “PRSSA helped me a lot. Being able to put that in my resume, making sure I attend meetings, and agent tours. PRSSA helps you learn from people in the industry. Make sure to absorb everything that you can, get involved, and take the next steps. It helped me figure out PR, what PR looks like day to day, and what made sense to me. Interning is also huge, it’s where you can mess up, no job is too small, have a positive attitude, and don’t get discouraged.’

Erica: “PRSSA is how I got my internship, and having that name on my resume. Clients that we worked with in classes were good contacts that helped me get an internship, which led to a job. Also, the WOLF class.”

Isidio: “Make sure to have business cards, and pass them out. Have a mentor, and network. Internships is where you can mess up, and figure out what you really want to do. Learn how to write, it’s so essential. Don’t hesitate to apply for internships, if you end up being a hiring manager you’ll have an easier time.”

*Helpful link: https://intern.nasa.gov/

Jeannette: “Staying involved, going to events, networking, and keeping connections because they could lead you to a job.”

 

Q: What are some things you weren’t prepared for about the real world?

A:

Angela: “One thing you aren’t as prepared for is making sure you don’t take things personal, and making sure you have thick skin. I have a job with all kinds of clients, with different wants and budgets. Clients are all different, they treat you different, and some aren’t always as friendly. Editors can also be really mean, they don’t always want to hear a pitch about your client, it may not fit, or they may not give you a reason at all. Be prepared for all different kinds of personalities and responses. You still have to talk on the phone to people, people don’t think you have to do that anymore, but it would be good to practice. I have conference calls daily. Client communication is important.”

Erica: “Have Professor Fix take a look at your resume, and her red ink all over it helps. When clients don’t do something right, they come back and blame it on you. With digital media, everything is online, so maybe more experience in person would help knowing how to handle certain clients.”

Isidio: “Be prepared to hear the word NO. If you’re in the agency side, or pitching, you’re going to hear no a lot. You also have the ability to say no. PR is very human relations, mentoring and networking is so important because even old generations want to understand you. You want to be able to work with everyone.”

Jeannette: “I use to work with an energy company, electricity to be exact, and figuring out how to properly respond to comments on social media was challenging, writing is so important.”

 

Q: What are good materials that helped you with your career?

A:

Isidio: “Freelance, if you’ve helped a nonprofit, if you’ve written for a school newspaper, any collaborative materials, people hiring want to see if you can write.”

 

Q: How helpful can blogs be, if you don’t have the time to freelance or intern?

A:

Isidio: “I google anyone applying for a position before interviewing them, and you should definitely have some work popping up in google. Any kind of portfolios, or LinkedIn to get an idea of what you’ve done and who you are.” 

Angela: “Make sure you ask if you can use the work you’ve done with them, or contributed to in your internship/jobs.”

Erica: “Ask for help and to be critiqued, my internship with Memorial Hermann ended up going really well, and I started doing their social media.”  

Jeannette: “Make a list of everything that you’ve worked on, it helps you stay organize and keep track of everything.”

 

Q: What’s something you wish you knew heading out into the real world?

A:

Erica: “You definitely can always learn more, I know enough. There’s a lot more out there that you can learn.”

Isidio: “Coming out of college, undergraduate prepares you for very tactical stuff. Knowing the business side is also very helpful. Business classes as electives would’ve helped.”

Angela: “PR is hard because it’s not necessarily tangible, because you can’t always get down to exact numbers.”

Jeannette: “Having a beneficial minor, and taking it to the professional world.”

*Helpful link: College of technology, Minor in Organizational Leadership and Supervision. A fun conventional route. 

 http://publications.uh.edu/preview_program.php?catoid=21&poid=6094&returnto=5494

 

Q: Is it hard finding paid internships?

A:

Isidio: “Don’t be scared to ask, if you can make it work I suggest doing it.”

Erica: “Always keep looking, Valenti has a great list of internships. Don’t think just because you’re PR it’s not important, ask professors, network.”

Angela: “Dont hesitate to negotiate, look for opportunities, and PR luncheons are always helpful.”   

Jeannette: “All your work is valuable, so make sure you make it count and you feel valued.”

 

Q: Any tips when reviewing resumes?

A:

Angela: “Don’t have misspellings, make yourself stand out, take out high school stuff, put relevant experience, take out irrelevant info, and put whatever applies to what you’re applying for.”

Isidio: “Make sure you have references, mark down what you did ex. I helped increase numbers or boosted sales.”

Erica: “Portfolios, have a website, its okay to be a little detailed, and make sure you know what you’re putting on your resume Adjust accordingly, let Professor Fix look at your resume. When interviewing, it’s okay to take a minute. People want to hear about your experiences. Research the company, look at the website, clients, and what they do, knowing the company that you want to work for.”

Jeannette: “Find your mentor, looking for a new job, go to lunch, and have them review your resume. Helps you a lot.”

 

Q: How did you know you wanted to study PR? 

A:

Erica: “PR found me, while working for restaurants I met people. You have to find what you like, and what makes you happy. I like PR, and communicating with people. It’s something you have to be committed to.”

Isidio: “High school got me into it. National Society made me a relations kind of guy, so I carried on from high school.”

Jeannette: “I’m a talker, I knew I wanted to be in a career that communicated with people.”

Angela: “I know I’m outgoing, like talking to people, and different things. I found PR, realized what it was, and agency was a perfect fit because I get to have different clients for different things.”

 

Q: What is your biggest tip to land an internship?

A:

Erica: “Your resume gets you through the door, but interview gets you the job. You have to know how to talk to people, and how to answer interview questions. If you get recommended, you’re representing that person. You want them to like you, and hire you.”

Angela: “I knew someone from PRSSA, networking and having connections. It helps who you know.”

Isidio: “Don’t be afraid to not apply. Ex. NASA internship may be competitive, but don’t be afraid to apply, and ask the hiring manager for advice. They’ll be impressed.”

Jeannette: “Make sure you are able to back up the information on your resume, and be able to explain.” 

Developing Your Personal Brand - Meeting Minutes

Guest speaker - Aubri Nowowiejski

Personal branding = the practice of people marketing themselves and their careers as brands

  • When developing your personal brand, ask yourself these questions:
    • What do I want people to think of when they think about me?
    • How would I like for people to describe me?
    • What would I like for people to associate me with?
  • Ask these questions to others in order to know people's perception of you:
    • What do people think of when they think about me?
    • How would people describe me?
    • What do people associate me with?

Keep in mind:

  • Your brand will evolve
  • Don't be afraid to re-invent yourself
  • There is no one right way
  • Be authentic
  • Be aware of influencers
    • The people you hang out with will influence your decisions in life
    • Don't let others kill you dream
  • Fake it till you make it 
    • Speak it to existence

 

Aubri's father once said, "Your name is the only thing you own".
- That's why it's important to be mindful of what you attach your name too. 

TED Talks - How great leaders inspire action
https://www.youtube.com/watch?v=qp0HIF3SfI4

- You can apply this TED Talks to your personal brand. 
- A great quote from that TED Talks is, "People don't buy what you do, they buy why you do it".
- Turn your elevator speech into a mission statement. 
      -> Aubri's mission statement is, "I aspire to inspire." 

  • An entrepreneur is..
    • Living your life's mission.
    • Everyone is an entrepreneur. 

 

More tips:

  • Invest in business cards 
    • Moo and Vistaprint are both inexpensive
    • They are great for networking events.
  • Constantly brand yourself
    • Social Media!
    • Research and share relevant content on your social media accounts
  • Stop using your school email address
    • When you graduate, employers won't be able to contact you
  • Make an email signature if you don't have one already
    • It looks professional

 

Aubri had multiple job offers before graduation without filling a single job application!
- How you can do it too: 

  • Invest in developing yourself
  • Research and explore your options
  • Make a plan and prioritized
  • Develop your personal brand
    • Use Fiverr to make your own inexpensive design logo
      • All of Aubri's resumes, business cards, thank you cards and emails had her logo attached. This made her memorable and stand out among other students. 
  • Obtaining a job in this field is all about who you know.
  • Contact professionals through email and ask to meet with them. 
    • Don't say that you are looking for a job, because that makes you sound needy.
    • Instead, say "I'm exploring my options".
    • Do research on the professional and include a few sentences within the email
    • Also include something along the lines of - I know you are very busy, but I would love to learn more about you.
      • Remember, It is all about them, not you. 
  • Once you meet with a professional, ask open-ended questions. 
    • Keep in mind that it is best to not give out your resume until they ask for it. 


Connect with Aubri Nowowiejski:
 - aubri@studenteventplannersassociation.com
 - SEPA = studenteventplannersassociation.com
 - LinkedIn

 

 

 

 

 

 

 

 

Social Media Panel - Meeting Minutes

Q: Regarding new social media platforms, join or pass?

Betsy: From an event planner's standpoint, I'd suggest dipping you in the water before using it full scale.
Rebecca: If you’re interested in it and it matches what you are doing, go for it.
Cheval: Know your audience and your platform- if it doesn’t fit, it doesn’t fit.
Betsy: A good example of that- Pinterest for the rodeo.  

Q: For those of you who are running your own business, how did you start out with it in the beginning?

Rebecca: I read everything, and I listened to everyone who I thought knew something. There were a lot of failures along the way.
Cheval: You might have to take a job you might not like in order to have the income to give your own company time to get traction.
Betsy: When you first start out in the industry, it’s really about reaching out and getting to know people.
Rebecca: Reach out to other people and ask what works for them. They’ll most likely help. Everyone wants to help newcomers.  

Q: How do you find your voice when posting on social media?

Cheval: Don’t interject anything personal- find the company’s voice and the message they're trying to put out there.
Betsy: I find the voice I need through knowing the audience, knowing your platform and knowing your mission.
Cheval: It helps to think like your audience. What do they enjoy seeing? What do they like to look at? - Make sure your message and voice match.

Q: What about more than one client? How do you handle the social media content?

Rebecca: In the beginning, I used different days for different clients. Once I got comfortable, I added more. Now, I use a content calendar for each client. I usually have a theme, a month or a day, depending on the client.
Betsy: Schedule it out.
Cheval: Test it out. Make sure it’ll look like you want it before anyone sees it.

Q: Graphic designs, do you do them yourselves?

Rebecca: Don’t do what you can’t do. I have a sub-contractor who handles that.
Betsy: Not my area to do it, but I, or my boss, always checks it before we send it out to the public to make sure it looks as it should.

Q: Regarding negativity, how do you recommend handling it?

Rebecca: Don’t address it. Once you do, then it becomes a ‘thing’.
Betsy: If it’s a question, answer it quickly and answer it once. If it’s a comment, ignore it- unless you can solve the issue.
Cheval: Don’t delete anything.
Rebecca: If you do something in attempts to handle it, do it offline- call them; get a feel for the tone. 
Betsy: It’s good to always have a crisis plan if there is a legitimate complaint.
Rebecca: No matter what you do, the biggest thing is to always keep calm. Never go on your personal page and talk negatively back, you will get caught!

Q: What are the most important things to keep in mind when starting social media?

  • Engage and listen to your audience
  • Share other people’s content. You don’t know everything, and it’s okay that someone knows something different. Sharing content shows your audience that even if you don’t personally know the answer, you do know where the answer can be found- which leads to your credibility. But, make sure you READ it before you repost it.
  • Always be learning. Keep up with what is going on, and the new ‘big’ trends.
  • Admit and acknowledge failures. Sometimes there are different ways to do something. You need to know what works best for you, and what doesn’t.
  • Reach out to people. Your network is online as well as it is face to face.

 

More tips!

  • Don’t be afraid to ask for help- there are many people out there who are willing to help you.
  • If you are posting content on different social media platforms on behalf of an organization or business, use different words but have the same overall message.
  • When trying to figure out the best time to post content, test out your audience.
    -> Schedule posts at different times of the day to see when you get the most views.
  • Analytics
    -> for twitter and Facebook = use analytics provided on the native platform
    -> for Instagram = Akinator is a great app for tracking analytics
  • If you have a budget, running ads is a great way to obtain more followers
  • Airlines and hotels do a wonderful job of providing excellent customer service by effectively using social media – check them out!
  • Have a personal brand
  • Read constantly! You need to know what you’re talking about when you’re posting content on social media.
  • When trying to get the attention of Millennials, think of what you and your friends are interested in, then tweak it for your organization or business. 
  • Houston Social Media Breakfast is a great way to network, and its free! Just buy breakfast. 
    -> t’s the 2nd Friday of every month.
    -> Like them on Facebook – they post great internship and job opportunities  

 

 

 

Chapter Bylaws - Proposed Amendments


We are proposing the following amendments to our Chapter's Constitution, which will be voted on by a two-thirds quorum of paid dues members at its March 12 Chapter Meeting.


Article III - Membership, Section 2 currently reads "Application for membership must be in writing and accompanied by a check for the annual dues."

We propose the change to read "Application for membership must be accompanied by payment for the annual dues."

Article V - Executive Committee, Section 2 currently reads "The Executive Committee shall include the following elected officers: President, Vice President, Secretary, Treasurer, Public Relations Director, Membership Director and Programming Director. Additionally, the Chapter will appoint an Assembly Delegate and Alternate Delegate who may attend meetings of the Executive Committee."

We propose the change to read "The Executive Committee shall include the following elected officers: President, Vice President, Secretary, Treasurer, Public Relations Director, Membership Director and Programming Director, who will serve June 1 to May 31. Additionally, the Executive Committee will appoint an Assembly Delegate and Alternate Delegate who may attend meetings of the Executive Committee."

Article VI - Duties of Officers, Section 6 currently reads "The Public Relations Director shall produce the Chapter newsletter on a regular basis throughout the school year and produce or oversee the Chapter website; if the Executive Committee determines one or both tools will be used."

We propose the change to read "The Public Relations Director shall produce and/or oversee the Chapter communication tools on a regular basis throughout the school year."

Article VI, Section 8 currently reads "The Assembly Delegate shall be elected by majority vote of the Chapter at a regular meeting when a quorum is present and represent the organization at the annual Assembly of the Public Relations Student Society of America."

We propose the change to read "The Assembly Delegate shall be appointed and represent the organization at the annual Assembly of the Public Relations Student Society of America.

Chapter Meeting Feb. 12, 2015

Things to know: The deadline for PRSSA membership application and $65 dues is Feb. 20, both are available online. Bloggers/writers should participate in PRSSA National's Progressions Writing Prompt. Students are encouraged to attend the PRSA Houston New Pros Workshop "BE The Professional" - student registration is $20 and will end Feb. 16.

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Meeting Dates for Spring 2015

Meetings are at 6 p.m. and WE MOVED. We've changed venues for our biweekly meetings and now we'll be in the Student Center South - Heights Room 224. If you don't know where that is, it's the former 'University Center' or "the UC" and it's the main building with the cafeteria. The meeting room is just upstairs to the left facing the Houston Room.

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