Developing Your Personal Brand - Meeting Minutes

Guest speaker - Aubri Nowowiejski

Personal branding = the practice of people marketing themselves and their careers as brands

  • When developing your personal brand, ask yourself these questions:
    • What do I want people to think of when they think about me?
    • How would I like for people to describe me?
    • What would I like for people to associate me with?
  • Ask these questions to others in order to know people's perception of you:
    • What do people think of when they think about me?
    • How would people describe me?
    • What do people associate me with?

Keep in mind:

  • Your brand will evolve
  • Don't be afraid to re-invent yourself
  • There is no one right way
  • Be authentic
  • Be aware of influencers
    • The people you hang out with will influence your decisions in life
    • Don't let others kill you dream
  • Fake it till you make it 
    • Speak it to existence


Aubri's father once said, "Your name is the only thing you own".
- That's why it's important to be mindful of what you attach your name too. 

TED Talks - How great leaders inspire action

- You can apply this TED Talks to your personal brand. 
- A great quote from that TED Talks is, "People don't buy what you do, they buy why you do it".
- Turn your elevator speech into a mission statement. 
      -> Aubri's mission statement is, "I aspire to inspire." 

  • An entrepreneur is..
    • Living your life's mission.
    • Everyone is an entrepreneur. 


More tips:

  • Invest in business cards 
    • Moo and Vistaprint are both inexpensive
    • They are great for networking events.
  • Constantly brand yourself
    • Social Media!
    • Research and share relevant content on your social media accounts
  • Stop using your school email address
    • When you graduate, employers won't be able to contact you
  • Make an email signature if you don't have one already
    • It looks professional


Aubri had multiple job offers before graduation without filling a single job application!
- How you can do it too: 

  • Invest in developing yourself
  • Research and explore your options
  • Make a plan and prioritized
  • Develop your personal brand
    • Use Fiverr to make your own inexpensive design logo
      • All of Aubri's resumes, business cards, thank you cards and emails had her logo attached. This made her memorable and stand out among other students. 
  • Obtaining a job in this field is all about who you know.
  • Contact professionals through email and ask to meet with them. 
    • Don't say that you are looking for a job, because that makes you sound needy.
    • Instead, say "I'm exploring my options".
    • Do research on the professional and include a few sentences within the email
    • Also include something along the lines of - I know you are very busy, but I would love to learn more about you.
      • Remember, It is all about them, not you. 
  • Once you meet with a professional, ask open-ended questions. 
    • Keep in mind that it is best to not give out your resume until they ask for it. 

Connect with Aubri Nowowiejski:
 - SEPA =
 - LinkedIn