9/17 Guest Speaker: Wendy Vanessa

A little bit about her:

She is a social media blogger to say the least. She has a successful personal blog as well as the social media for Lakewood Church.

The Importance of Social:

Quickly amplifies the message

  • Makes PR affordable for all sized businesses

  • Creates relationships

  • Identifies threats and helps you react to negative comments faster

  • Updates your audience on products, services, etc.

Listen:

Active listening involves monitoring

  • Your brand name (domain, name, and hashtag)

  • Hashtag of your brand

  • Social channels (handles, ALL your hashtags, location(s), popular misspellings of your name

Tools:

A tool is nothing if not used

  • Evernote (favorite)

  • Native Tools

  • Tweetdeck

  • Unionmetrics (Twitter & Instagram)

  • Cyfe

  • HootSuite - Sprout Social

Use your arm: 

  • Amplify -helps get your (clients) message out to the masses

  • Respond- to comments, messages, etc.

  • Metrics- check your analytics and your reputation

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