A little bit about her:
She is a social media blogger to say the least. She has a successful personal blog as well as the social media for Lakewood Church.
The Importance of Social:
Quickly amplifies the message
Makes PR affordable for all sized businesses
Identifies threats and helps you react to negative comments faster
Updates your audience on products, services, etc.
Active listening involves monitoring
Your brand name (domain, name, and hashtag)
Hashtag of your brand
Social channels (handles, ALL your hashtags, location(s), popular misspellings of your name
A tool is nothing if not used
Unionmetrics (Twitter & Instagram)
HootSuite - Sprout Social
Use your arm:
Amplify -helps get your (clients) message out to the masses
Respond- to comments, messages, etc.
Metrics- check your analytics and your reputation